the task that is IMC

Doing marketing plans can be a breeze, if you know what to do, and if you have all the data at hand.
IMC is like summarizing the plans of all the departments in one presentation. From strategies, to creatives, to media, to PR, to event... all in your mercy, as you try to fix it all in your head how your brand should be launched.
Kaya nga integrated e. You should know how to integrate everything into one cohesive communications plan.
Sometimes you get to think... the future of the brand lies in your hands. And it is in your hands and your leadership how everything should all flow.
It is fun to do... but it doesn't discount the responsibility that you have to carry. Indeed a daunting task.
More daunting when you are working on a national holiday... :p